PlayUP Casino Review
Accepts players from AU
Accepts players from US
Expected to launch in 2021 once they've acquired the NJ licence, Australian brand PlayUp is expected to bring their competitive offering to New Jersey residents in the form of a no-deposit bonus, generous welcome bonus and on-going offer as fuel for their proprietary sportsbook supported by a team of in-house traders. Having successfully launched in Colorado, PlayUp, which has its US headquarters in Las Vegas, is making good strides in its efforts to enter multiple US states. We took a closer look at their current offering in CO to speculate on what New Jersey residents can expect when PlayUp NJ launches in the Garden State.
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Since the PlayUp NJ site isn't yet up and running, we can only speculate on what their bonus offers for the Garden State may be. If their CO site is anything to go by, bettors can expect to get a no-deposit bonus just for joining as the brand is keen to entice people away from the more well-known brands and win them over with their own unique offering.
In addition, PlayUp NJ will no doubt offer a fairly substantial welcome bonus, at least comparable to the CO-facing site, to those making their first deposit.
Beyond the welcome offers, you can safely expect PlayUp NJ to give you several opportunities to get more back from your sports betting in the form of bet back offers on popular events, regular reload bonuses and parlay boosts. We expect PlayUp NJ's collection of bonuses to be a competitive crowd-pleaser.
PlayUp CO currently offers new members a no-deposit bonus of $20 as a free bet, and we expect there will be a similar, if not the same, offer for NJ residents when the new site launches. What's particularly great about this offer is you get to keep any winnings, minus the value of the free bet, of course. This will be a good incentive for people to join the new site and give it a go without any risk.
The Welcome Bonus
At PlayUp CO, making your first deposit results in a 200% up to $200 bonus, which can be claimed using the promotional code PLAYUP200. In New Jersey, we expect there to be a similar offer and if the CO one is anything to go by, it will probably carry the same playthrough of 5x the deposit plus bonus amount before a withdrawal is allowed, which is actually really competitive compared to other sites.
Bet Back Offers
Currently on the PlayUp CO site is a promotion that pays out specific wagers as if they won under certain circumstances. In this case, it's regarding the Colorado Avalanche in the Stanley Cup, with futures bets on them to win being paid out as a free bet if the team goes on to lose. This is the kind of offer we expect to see adapted for the New Jersey market, which will no doubt be popular with NJ bettors.
The 25% up to $100 reload bonus that's offered every Monday and comes with an even more attractive playthrough of just 3x the deposit plus bonus amount, as offered on PlayUp CO, will hopefully also make an appearance on the NJ site too.
Line up multiple betting opportunities into the same bet and if they win, you stand to get up to 25% extra in winnings at PlayUp CO thanks to their Parlay Boosts promotion, which should also be carried through to the soon to launch PlayUp NJ site.
Another popular offer at PlayUp CO that we expect to see at PlayUp NJ is the Champion Guarantee, which pays out your Full Time Champions League bet if the team goes ahead by two goals but then loses. This will probably be offered at different events throughout the season, which should appeal to soccer fans.
No bonus code is needed to claim the no-deposit bonus offer, which currently only requires you to register and verify your account. The welcome bonus and reload bonus offers do need you to enter a promotional code in order to claim. On the CO site, these are PLAYUP200 and MONDAY25 respectively but may be different on the upcoming NJ site.
PlayUp NJ isn't expected to offer any kind of VIP or loyalty programme at present, judging by their CO site, though that may change. It would certainly serve as a good incentive to draw bettors away from the big-name brands if they did come up with some sort of rewards programme.
Development of PlayUp
PlayUp NJ has yet to be launched but it is expected to go live at some point during 2021. The operating company, PlayUp Interactive, has already achieved a fair amount of success in the US, with the company HQ based in Las Vegas serving as the hub for what's expected to be several launches across various US states, the first of which was Colorado, with New Jersey next in line.
PlayUp brings with them a lot of experience in the sports betting industry, having successfully dominated the Australian market with what they claim is their unique setup of in-house traders and a proprietary platform that affords them unmatched "flexibility and nimbleness". As such, PlayUp NJ is expected to give the larger sports betting sites such as DraftKings and FanDuel a run for their money!
About the Operator
The striking black and green design of the PlayUp site makes the layout really easy to navigate, with favourite sports at the top left, all sports directly underneath that, and live and upcoming events along with their popular markets listed in chronological order in the centre section. You can also navigate directly to your favourite sports via the menu items along the top, which also features a link to the site's in-play betting markets.
PlayUp offers betting on 28 different sports and esports as follows:
- Table Tennis;
- Aussie rules;
- Beach Volleyball;
- Field Hockey;
- League of Legends;
- Motor Sports;
- Rugby Union;
- Ski Jumping;
- Alpine Skiing;
As you might expect, most of the markets are soccer-related but there's a wide variety of other sports to choose from too, though notably there is no horse racing.
Pre-match betting is made very easy at PlayUp CO, something we expect to see at PlayUp NJ too. The bet slip is unobtrusive, clear and easy to understand, with the process of placing bets simply a case of clicking on the desired market and adding your stake.
Parlay and teaser options are also hosted within the bet slip itself. Odds, which are comparatively competitive, are displayed in American format for futures and both Decimal and American for matches and are updated in real-time. You'll have plenty of markets to choose from, which can be viewed by clicking on More Bets.
Live Sports Betting
Clicking on the In-Play link at the top of the page will take you to the live sports betting interface, which is headed up by Dashboard, Live Calendar and Results links for quick access to these areas. When the PlayUp NJ site goes live, you should be treated to a wide range of both domestic and international events as is currently on offer at PlayUp CO, with live updates and in-play coverage where available.
All stats and data come directly from Sportradar, which is one of the biggest sports data operations in the world, so you're pretty much guaranteed a quality experience.
- Many Payment Methods
- Fast Cashout
- No or Low Fees
- Good For Beginners
- Few Information About The Owner
- No App Available
PlayUp for Mobile Devices
As the offering currently stands on the PlayUp CO site, members have two options to choose from when it comes to mobile sports betting: the website or the iOS or Android app, and we expect the NJ site will be the same.
When it launches, you should be able to access the new site directly from your mobile device's web browser and place bets from there, but we expect you'll also have the option to download the PlayUp iOS or Android mobile app for a more streamlined experience.
Bear in mind that whichever option you choose, you'll need to enable location services on your phone in order for the site to ascertain that you're within the state before your bets will be approved, though this tends to be a straightforward affair.
The mobile apps offer the same unique black and green colour scheme that you'll find on the website, which makes viewing the various markets much easier on the eyes. Your options in the app are also largely the same as what you'll find on the site, with access given to in-play and pre-match betting opportunities as well as real-time and post-match stats.
Payment Methods Available on PlayUp
The PlayUp NJ site is expected to offer the same payment methods as the CO site and while there aren't too many options to choose from, they do cover the most common:
- VIP Preferred: This allows you to deposit and withdraw via ACH/e-check;
- Play+: Use your credit/debit card or bank account to fund this prepaid card, which you can then use to deposit/withdraw;
- Skrill: Online payment service provider that you can fund with your credit/debit card or bank account before using for deposits and withdrawals.
As is often the case in other US states, deposits in New Jersey may be a little unreliable depending on what card or bank account you use, with some still presenting problems even within the states for which sports betting is completely legal. PlayUp suggests talking to your bank to see if they'll unlock your card or account for use at this completely legitimate site.
PlayUp aims to process withdrawal requests as quickly as possible, and the service on PlayUp NJ is expected to be to this same high standard.
The expected processing times for withdrawals via the different options varies, with VIP Preferred withdrawals taking 3-5 business days, and Play+ and Skrill withdrawals usually arriving within one business day. As with PlayUp CO, you'll need to make sure you have verified your identity before making a withdrawal so you can avoid any possible delays.
If the Colorado site is anything to go by, we expect a high level of service from the customer support team for NJ residents too. The brand should offer a detailed FAQ page for answers to the most commonly asked questions, but you'll also have options for getting in touch with the team directly via phone, email and live chat.
Though they don't currently offer support on a 24/7 basis, it's pretty close, with help at hand from 7 am until 9 pm MT in CO. Live chat will probably be the speediest option but whichever method you use to get in touch, the US-based support team will most likely be professional and courteous.
Trustworthiness of PlayUp
Though PlayUp is a very new brand in the US, it has experienced a lot of success abroad, particularly in Australia where it originated. Based in their US headquarters in Las Vegas, they have already acquired a licence and launched their brand in the state of Colorado, which has resulted in a fair amount of success, with further expansion across viable states in progress.
Based on the Colorado site, we expect the NJ-facing arm to be protected by digital encryption technology with all players also expected to be checked in terms of their location and identity in line with geolocation and AML/KYC regulations.
PlayUp's operating company, PlayUp Interactive, is expected to successfully obtain a licence from the New Jersey Department of Gaming Enforcement, which will enable it to offer its services to residents of New Jersey.
Problems With PlayUp
PlayUp as a whole is quickly gathering momentum in the industry and making a good first impression. Hopefully, the PlayUp NJ site will continue this trend.
Though the PlayUp NJ site hasn't yet launched, we expect the site to experience the same level of success as its sister site in Colorado. The no-deposit free bet, healthy welcome bonus and ongoing offers and perks that will hopefully also be offered in NJ will prove popular with bettors, while the pre-match and live coverage will be more than sufficient for both beginner and experienced punters alike.
A new sportsbook serving players from Australia and US is here.
Here's some extra info as requested by our readers.
When will PlayUp NJ launch?
At present, the brand is in the process of acquiring a licence from the NJDGE, with the company confident they'll be launching some time in 2021.
Will there be a mobile app at PlayUp NJ?
Based on PlayUp CO's current setup, we expect NJ residents to have access to sports betting on mobile devices via both the site and the iOS or Android mobile apps.
Can I get a no-deposit bonus at PlayUp NJ?
Nothing has been finalised yet but we're hoping NJ residents will also be offered the $20 no-deposit free bet that Colorado residents currently enjoy.
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