AffPapa launches new web series - “Affiliates vs Operators”

A new format for real talk

‘Affiliates vs Operators’ is designed to bring one affiliate and one operator together in each short-format episode.

This conversation series aims to find smarter ways to work together by being honest about issues and priorities concerning iGaming affiliates and operators. 

Hosted by AffPapa’s Head of Marketing, Anahit Hovhannisyan, the series avoids panels and scripts in favour of real dialogue, discussing challenges, clearing up misconceptions, and looking for smarter ways to work together.

Bridging the gap between affiliates and operators

Commenting on the launch, AffPapa’s Head of Marketing & series host Anahit Hovhannisyan said:

Over the years at AffPapa, we’ve been right in the middle of the conversations between affiliates and operators. We launched the series to bridge the gap in bringing both sides closer and perhaps have them see things from a different angle.

The first guests

The premiere episode features Nikoleta Hristova, COO at Vegas Legends, and Filippo Anzalone, Head of Sales at a sports betting affiliate. Together, they share their thoughts on red flags, common misconceptions about each other, work-life balance, and more.

Filippo Anzalone shared his thoughts on the episode:

The interview was a super fun and engaging experience, all about affiliates vs operators, with me representing the affiliate side. It wasn’t your typical Q&A, we had a real back-and-forth that made the whole conversation flow naturally. We touched on real challenges, shared some laughs, and kept things both insightful and entertaining.

Big credit to the host for keeping it dynamic and easygoing. All in all, a great chat and hopefully viewers find it just as enjoyable and useful!

The premiere episode

In the premiere episode, Nikoleta shares her unfiltered look at what operators really expect from affiliates, where things usually go wrong in the relationship, and why mutual trust and transparency are no longer optional, but essential.

Hristova says in the episode:

There are no bad affiliates or bad operators – only bad communication and misaligned expectations. If we want real growth, we have to start talking like partners, not like silos.

What to expect next?

According to Affpapa, this is just the beginning.

With new pairings and episodes in the pipeline, the series is expected to offer a deep dive into the complex and dynamic relationship between affiliates and operators across the online gambling sphere.