About NextGen Gaming and NYX Gaming Group
Australia 1999 saw a fledgling NextGen Gaming founded with a vision for dominating as a platform-independent gaming content provider. They started producing their first online slots and this set the reels in motion for their acquisition by the NYX Gaming Group in 2011.
Seeing the quality of their games and bringing them into the fold NYX gave NextGen the platform they needed to achieve the vaunted goal they had started with. Hamish Brown, General Manager of NextGen praises their “strong culture of innovation and responsiveness embedded within our proven management and development processes” as the backbone of their innovation, success and longevity in the “emerging era of digital gaming”.
With success comes new challenges, as part of their inclusion into NYX Gaming Group the entire company was relocated from Australia to London, England where they are now able to operate under a UK Gambling Commission licence.
A provision of the Gambling Commissions regulations ensures all games must adhere to strict standard and closely monitored fairness tests, a challenge NextGen Gaming took on with absolute confidence.
“In 2012, NextGen Gaming released their 600th game that is available via their QuickFire product. NextGen Gaming still creates games at a rapid pace and often releases new online casino games for players to enjoy.”
INNOVATIONS by NextGen Gaming
NextGen Gaming is no stranger to experimenting with new innovations. In fact, they’ve launched many of their own patented game features. For instance, Slide a Wild™ allows the player to control the placement and behaviour of certain symbols on a slot. You have the freedom to explore and change the outcome of your game.
DYNAREEL™ is another innovation by NextGen Gaming that lets the player utitlise the reel dividers. These areas between the reels of the main game unlock special bonuses and prizes.
Another one of the many features created by NextGen Gaming is Super Bet™. Players can choose whether to make use of Super Bet™ or not without penalty. Choosing to activate Super Bet™ by placing a small additional bet unlocks free games, multipliers and more!
NextGen Gaming lets you take control with Select-a-Play™ which gives you the ability to choose free game types. You make the choice, set your own game volatility and play as you want.
Lastly, NextGen Gaming has created Up Wild™, a feature that gets more and more exciting as the intensity grows. Every spin forces the Wild symbol up the reels leaving extra Wilds in its wake. All it takes is a single symbol to trigger Up Wild™ and it can be triggered on multiple reels simultaneously!
The games available appeal to many different types of online gamers. The slots offer a well balanced experience of different features, exciting bonuses and beautiful graphics. Some of their most popular slots include Gorilla Go Wild, Medusa and Merlin's Magic Respins.
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NextGen Casino Software:
Having been birthed with a vision for being the leading provider of platform agnostic online casino games, in this case predominantly online slots, NextGen Gaming has striven to develop games which not only provide a superior player experience but are also easy to integrate into any online casino operators existing software package.
This naturally extended beyond online casino gaming into the mobile casino gaming space which has seen a meteoric rise over the past few years. This addition to the NYX Gaming Groups offering has made them an appealing partner for many online casinos as they are able to provide a top notch gaming product for desktop, laptop and now mobile devices. As an added benfit their mobile products are available to users of both iOS and Androind.
That was particularly appealing to parent company NYX Gaming Group. It allows them to distribute content to clients that can be accessed by players in either instant play mode or through the use of mobile devices that are compatible with multiple operating systems, such as iOS and Android.
A natural offshoot of their success in the mobile casino game arena has been their appeal to the social gaming sector (which has walked hand-in-hand with the mobile game sector for years). In fact NextGen was able to secure the prestigious EGR Magazine B2B Award for Social Gaming Supplier of the Year in 2012.
Proof that their success is catching the eye of big industry players is evident in the fact that Playtech, Microgaming and Aristocrat have deals in place with parent group NYX to offer NextGen games to their audience, which in turn promulgates the success of the group even further.
NextGen Slots Games:
NextGen Gaming constantly strive with a single core question “”What makes a great game?”, and with this laser sharp focus at the core of their development it is no surprise they are excellent at producing great games.
They believe that “maintaining the balance between innovation and the ‘proven fundamentals’ is the key to success”. One of their proven fundamentals has been the inclusion of data from slot players from across the globe, this allows them to have their finger on the pulse of what’s hot in slot player circles in multiple markets and thereby produce games with longevity and global appeal.
This is evident when you look at NextGen Gaming slots such as Medusa II, 300 Shields, Foxin’ Wins, An Evening with Holly Madison, Merlin’s Magic Respins, Doctor Love on Vacation and Joker Jester to mention but a few. That is no trite remark, at this point NextGen Gaming are clocking in at over 100 online slots available through QuickFire! They also launched their first graphic novel IP based slot in 2014: Judge Dredd!
These games do not only come with the prerequisite NextGen Gaming flair for eye catching graphics and awesome sound, they also come with unique and entertaining gameplay features.
Some of the bespoke game features NextGen have created are:
Slide a Wild: A patented game feature where you can manually control the placement and behaviour of Wild symbols.
Up Wild: Every spins sees the Wild symbol making its way vertically up the reels leaving extra Wilds in its wake. Plus this can be triggered on multiple reels.
DynaReel: A patented game feature activating the Reel dividers, and delivering prizes and bonuses triggers in unexpected ways.
Super Bet: Add an extra bet or ante and unlock new features or bonuses. You set your own chances of winning!
Last but not least on NextGen Gaming’s already illustrious dance card is their translation of brick-and-mortar casino slots into successful online and mobile versions which have captured the imaginations of new generations of slot lovers.