BetMGM unveils ‘The Lion’s Share’ $500K game on The Price is Right

Set to debut on September 22 as part of the show’s 54th season on CBS, the new pricing game blends classic guesswork with casino-style suspense. Contestants can win up to $500,000 in cash, cars, trips, and more thanks to BetMGM.

What is The Lion’s Share and how does it work?

The Lion’s Share takes familiar Price is Right mechanics and adds a thrilling new layer:

• Contestants guess the prices of everyday items.

• Each correct guess earns one of up to five prize balls.

• The player then enters a wind tunnel chamber to collect the balls.

• Each ball contains a prize — or the dreaded ❌ “Lose It All.”

• Contestants can stop at any time to secure winnings or gamble for more.

It’s simple, fast-paced, and packed with risk-versus-reward drama. With a top payout of $500,000, it’s also one of the richest prize offerings in the show’s history.

Why this debut is historic

The Lion’s Share doesn't seem like just another added segment to the show, however. It marks a rare rule change for the legendary format.

What makes it special	Why it matters
First custom-branded pricing game	Breaks 50+ years of tradition
Up to $500,000 in prizes	Among the biggest prize pools in show history
First new pricing game since 2021	Rare addition to a legendary format
Online casino version in 2026	Extends gameplay beyond TV

With The Lion’s Share, BetMGM is highlighting the way TV and online gaming now overlap, turning a classic living room experience into something players can also enjoy while playing at the online casino.

BetMGM and Fremantle’s growing collaboration

The Lion’s Share is the latest step in BetMGM’s multi-year deal with Fremantle, signed in January 2025. That agreement gave BetMGM the rights to develop casino games based on hit shows, including The Price is Right and Family Feud.

Current and upcoming titles include:

• The Price is Right Big Wheel Bonus (already live on BetMGM Casino)

• The Price is Right Fortune Pick (launching this month)

• The Price is Right Gold Blitz Ultimate (launching this month)

• Family Feud–themed casino games (in development)

This isn’t the operator’s first foray into TV partnerships either. BetMGM has launched Wheel of Fortune slots and even a standalone casino app, alongside licensed games inspired by Friends, The Wizard of Oz, and The Godfather.

What this launch means for fans of The Price is Right and online casinos

For casino players, The Lion’s Share is a glimpse into how branded TV experiences are making their way into online gaming, promising fresh and recognizable content when the digital version launches in 2026.

For fans of The Price is Right, it adds a new layer of excitement to a show they already love and shows that there is life in the format yet.

Also, with BetMGM’s responsible gaming tools built into its platforms, players can look forward to enjoying the digital version of The Lion’s Share in a safe and controlled environment.

When and where to play

• On TV: September 22, CBS: The kickoff of Season 54 of The Price is Right.

• Online: A digital casino version of The Lion’s Share is set for release in 2026, exclusive to BetMGM Casino.

Why players should be excited

• A rare chance to see a new pricing game on TV (only the second since 2021).

• One of the largest prize pools in the show’s history.

• A showcase of how casino entertainment is merging with mainstream pop culture.

As BetMGM Chief Revenue Officer Matt Prevost put it:

The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players.

Anticipation

The countdown is on for September 22, but the real anticipation may be for 2026, when the online version of The Lion’s Share makes its debut.