Scientific Games lands exclusive 'license to spin' deal for James Bond slots

Published on March 15, 2017 in Industry News

James Bond slots by Scientific GamesGet ready to meet Bond, James Bond thanks to a new agreement signed by Scientific Games.
 

"The most famous British Secret Service Agent in the world will soon be receiving his own set of online slots by Scientific Games."

The new licensing agreement that has been signed will see casino games being developed for online, land-based, lottery, and social casino businesses.
 

Meeting Bond

Kevin Sheehan, Scientific Games CEO commented on the agreement: “The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry. James Bond is synonymous with action, excitement, and next-generation technology."

"We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead," he continued. 

The agreement signed between Scientific Games and Eon Productions will give the casino company access to all past and future James Bond characters. This means that you could be seeing your favourite James Bond actor, whether that be Sean Connery or Daniel Craig, on the reels a slot in the near future.
 

007 Slots Coming Soon 

Eon Productions is a British film production company that brings the world of James Bond to life. They do not, however, deal with the copyright and merchandising of the James Bond franchise. Scientific Games has also struck a deal with Danjaq and Metro-Goldwyn-Mayer, who co-owns the merchandising rights. 

“We have been excited about this license opportunity for a very long time and are thrilled that Kevin Sheehan and his team at Scientific Games were able to secure the exclusive licensing rights,” said Ronald Perelman, Chairman of Scientific Games. 

James Bond fans can look forward to the first glimpse of the new online slots by October 2017 during the G2E Las Vegas event.