Online gambling is dominating the UK market

Published on December 8, 2016 in Industry News

Online casino gambling in the UKThe UK Gambling commission (UKGC) recently published the industry statistics from April 2015 to March 2016. The statistics revealed that online gambling is Britain’s largest online gambling sector.

A closer look at the statistics

According to the statistics the UK’s total digital take in Gambling Gross Gambling Yield (GGY) of £4.5 billion was way ahead of the totals of the National Lottery GGY (£3.4 billion) and retail bookmakers (£3.3 billion).

“It was also interesting to discover that Britain’s gambling industry generated a total GGY of £13.6 billion between April 2015 and March 2016.”

According to the UKGC, £2.6 billion was generated by online slot machine-style games and the other £1.8 billion came from online slots.

£1.8 billion of the betting on the National Lottery, which is a 7.2% increase from the previous year, went directly towards good causes. Furthermore, a total of £208 million was raised by large society lotteries.

James Green, UKGC Commission Programme Director, said that the Industry breakthrough can be linked to the creative way they use technology when it comes to engaging consumers. Green also said that the same innovative approach should be used to ensure that customers remain invested and entertained.

Purpose of the report

It seems that the report was put together because of the Call for Evidence campaign that was launched by the UK Government in October. The campaign is part of the country recurring review of the country’s gambling industry that takes place every three years. During the review, UK-licensed operators have to submit information of their operations to government officials by December 4th. 

The governmental review is used to find ways to improve and alter new topical regulations in ways that will manage issues such as the fixed-odds betting terminals found in betting shops.

The UK is also making changes and taking a proactive stance on gambling addiction. The changes will include implementing a series of initiatives that will lead operators towards enhancing addiction prevention.