Gambling trends revealed in Malta’s first ever gambling consumption survey

Published on July 5, 2017 in Industry News

Gambling survey in MaltaKnown as the iGaming capital, Malta has transformed into one of the most popular casino and online gambling destinations in the world.

Famous for more than what it brings to the world of gambling, Malta boasts 300 days of sunshine and a long history that spans almost 7000 years. It’s on this long and sturdy history that the iGaming industry has laid its foundations.

Many of the most well-known casino companies in the world have set up shop in Malta. Big names in the industry such as NetEnt, Play’n Go, and Evolution Gaming can all be found here.

If you're searching for online casinos, you’ll also spot brands such as Casumo, LeoVegas, and many others setting up shop around the country. 

Not only does the island lifestyle draw tourists to its shores, but Malta’s growing industry also provides a whopping 23% of the country’s GDP. A recent survey, and the first of its kind, has revealed the interesting details of Malta’s gambling sector.
 

Gambling in Malta: A Survey
 

Boasting a population of under 500,000 people, Malta may be small in number, but they’ve proven to be giants in the industry.

The Malta Gaming Authority recently published its first gambling consumption survey and the numbers are extremely interesting. The survey revealed that approximately 2.8% of household consumption was spent on gambling. The national lottery proved to the most popular by far.

In the online gambling sector, slots and football betting were neck and neck with 69% of gross gaming revenue distribution in their respective classes. 

According to the MGA report, more than 195,000 people spent money on some form of gambling in 2015 alone. That number indicates that more than half of Malta’s population over the legal gambling age of 18 indulged in the lucrative pastime. 

With regards to the players themselves, it appears that the online gambling sector is definitely more appealing to males, with men making up 79% of the customers.

Last, but not least, iGaming brought in an estimated €57 million in tax revenue throughout year of 2016 to Malta’s coffers. And online casinos applying for new licenses generated a whopping income of €6.4 million.
 

Malta’s iGaming future

There’s no doubt that Malta’s gambling future is one that will grow from strength to strength. The industry brings in millions of Euros each year and this has forged the path of excellence which the industry requires. As new businesses launch, grow, and flourish in Malta, the industry will continue to thrive.

One of the most important factors of Malta’s success is that the government is also aiming to attract foreign investment while cementing the business environment. The attitude Malta (and its locals) take to iGaming is sure to only further boost the industry in the future.