Betsafe Casino and Sheffield UnitedIt seems that 2016 is the year for casinos and sports clubs partnering together. The online gambling operator, Betsafe has also jumped on the partnership wagon and is now the official in-stadium betting partner of Football League One football club Sheffield United. This partnership will provide Betsafe with brand visibility across the club’s host venue, Bramall Lane and this will be so for both the 2016 and 2017 football seasons.

“Betsafe branded kiosks will be added across the stadium as well as staff clothing and related initiatives.”

Betsafe’s UK Brand Manager expressed their excitement to see the brand grow in the UK with the announcement of the partnership. It was also said that with the expansion of their sponsorship portfolio, Betsafe Casino will be able to deliver on their strategy to further establish itself inside the online gaming market of the UK.

Betsafe was launched in 2006 and has established itself as a well-recognized brand across the highly competitive online gambling market over the years. The brand was attained by the Swedish Gambling giant Betsson Group in 2011 which resulted in further growth and expansion of the brand over the years.

This is not the first partnership done with an English football club by Betsafe. Last October the brand signed an agreement with the Premier League football club Manchester City making them the official betting partner for the clubs men’s and women’s teams. Similar to the agreement with Sheffield United the deal secured brand visibility across Etihad Stadium for Betsafe. This included LED advertising and betting kiosks and other benefits. Betsafe in exchange has to provide Manchester City FC fans with exclusive promotions and betting advantages. 

Betsafe’s website offers a sportbook, live betting options, traditional online casino, live casino games and poker. Players were also recently introduced to a virtual offering which gives them access to virtual dog and horse racing, basketball, tennis and football content.