NetEnt launches brand new NetEnt Connect aggregation platform


Published by Daniel Hardman on December 18, 2019 in Industry News

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The online casino industry is constantly growing and evolving giving players more entertainment to indulge in.   

NetEnt, one of the leading software providers in the industry, has made it their mission to provide players with the very best.  

This software developer is constantly finding new and innovative ways to steal the spotlight and stay ahead of the competition.  

Once more NetEnt steals the show by launching their NetEnt Connect Online Casino Content Aggregator platform.

The new platform launch 

The industry leading Swedish online gaming provider NEtEnt has enhanced their roster of solutions for the iGaming industry with the recent launch of their NetEnt Connect content aggregation platform.  

The brand new NetEnt Connect platform features exclusive branded content by NetEnt as well as Red Tiger Gaming. The news about the content aggregator came just a few months after the industry leader managed to acquire Red Tiger Gaming for £200 million.  

The acquisition was announced earlier in September during which NetEnt stated that the deal would enable them to capitalize on Red Tiger’s scalable technology and help them deliver on their ambition to create the future of technology.  

The new NetEnt Connect content aggregator has initially begun its operations in a closed beta form with Casino room. The latter is an online gaming brand operator by Ellmount Gaming Ltd. While the aggregator is currently closed the developer has said that more operators will be able to make use of the platform in the weeks and months to come.  

The aggregator was created to utilize NetEnt’s far stretching customer relationship and integrations in a large number of regulated markets. The new platform will also make use of NetEnt’s own bonus and gamification engine, NetEnt Engage as well as content provided by multiple other integrated partner game suppliers.  

Red Tiger gaming was the first game supplier to have its games launched with NetEnt connect.  

The 2020 Launch 

The current launch is considered to be the beta launch of its content aggregator to help NetEnt validate and monitor the performance thereof over the next couple of weeks.  

NetEnt has stated that they have a broader launch scheduled for early 2020 when they are satisfied with its performance. The NetEnt Connect aggregator will then be rolled out to customer’s one market at a time and its official launch will include content by several third-party partner game suppliers that have already been integrated.  

A word from NetEnt & Red Tiger 

NetEnt Malta Managing Director and Chief Product Officer, Henrik Fagerlund, said the speed with which they have been able to launch Red Tiger content on some of the NetEnts customer’s bares testament to the hard work and collaboration behind closed doors. He continued stating that it shows great promise for NetEnt Connect which will be a key part of their strategy going forward.  

The Red Tiger CEO, Gavin Hamilton, also added that tapping into the NetEnt reach and market was one of the key incentives of getting to work with them. The early collaboration also resulted in Red Tiger’s games going live with existing NetEnt customers seamlessly.

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