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FanDuel and Boyd Gaming Corp. to Launch Online Casino Operations
The two companies made the announcement at the beginning of March, stating that they would launch online casino gaming operations by utilising an iconic brand from many years ago. This will see them unite to introduce Stardust-themed online casinos in the states of New Jersey and Pennsylvania later on in 2021. Regulatory approval will be required from both states prior to this. New Jersey already has a popular online casino scene, so the introduction of another will heighten things even more.
The way that this will all take place will see FanDuel rebrand the existing Betfair Casino that it owns in New Jersey, turning it into the Boyd Gaming Corp’s Stardust brand. Following on from that, FanDuel will proceed with launching its Stardust online casino in the neighbouring state of Pennsylvania.
With this being the case, both states will have a single Stardust casino app available to players to download and utilise on their mobile devices.
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The Return of a Traditional Casino Brand
The Stardust brand has been gone from the Last Vegas Strip for over a decade, but while it operated there, it was one of the most famous in the state of Nevada.
“For nearly 50 years, the Stardust was one of the most famous casinos on the Las Vegas Strip”, said President of Boyd Gaming, Keith Smith. However, it remains well-known and popular with residents and visitors to Las Vegas.
All of the games that were accessible via the FanDuel Betfair brand will also continue to be available once the new Stardust branding is complete. Therefore, players will still be able to access its range of top real money online slots, table games and so on without any issue.
This move by the FanDuel and Boyd Gaming brands was just the latest in a series of similar routes taken by online sportsbooks. With many looking to involve themselves in the casino gaming sphere, the likelihood is that it won’t be the last, either. Thanks to the burgeoning online casino sector in the U.S. (something that was taking place even prior to the impact of COVID-19), the worldwide pandemic only served to make this even more of a popular option. Online winnings from customers were boosted as they were either unwilling or unable to visit land-based casino establishments during various lockdowns.
Research done by the American Gaming Association (AGA) reveals that the DraftKings brand has online casinos active in the states of Pennsylvania, New Jersey, West Virginia and Michigan. Meanwhile, the William Hill company has opened an online casino operation in Michigan too, while PointsBet revealed its own plans for such gambling to be able to take place in New Jersey and Michigan.
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