VEGAS HOPES TO ATTRACT YOUNGER PLAYERS BY SWAPPING SLOTS FOR VIDEO GAMES

Published on July 27, 2015 in Industry News

VegasAre slot machines about to become antique machines of the past? Nevada’s most established gambling spots are hoping to do just that.

In an attempt to attract a younger crowd of casino gamblers to Vegas, some of the biggest and most well-established casinos on the strip are looking to make the change.

If you consider that the world now consumes information, does their shopping and spends their money almost entirely from their mobile phones then the change makes perfect sense. 

The chief marketing officer of Gamblit Gaming (a company that develops games in the ’emerging interactive entertainment meets gambling space’), David Chang, commented on the potential changes saying, “You have as much chance getting a millennial into slot machines as you do getting your grandmother into playing Halo. Slots today are designed entertainment experiences, but for a completely different demographic, and that’s people who grew up with slot machines.”

Dragonplay, an Israel based game developer which creates games for Facebook and mobile such as poker, slots and bingo, was recently bought by Bally Technologies. The original creators of slot machine makers, Bally Technologies, is one of many companies shifting the focus to more modern ways of playing casino games. 

The Nevada Gaming Commission will be considering the proposition of changing the focus of casino games to ones based more on skill than one-armed bandits that are based on random luck. Nevada's Gaming Control Board chairman A.G. Burnett said, “The days of grand casino openings with people rushing to play the slots are gone. The old style of slots simply needs to change. . . . This means adding skill and social elements to the slot mix.”

Gamblit Gaming is working with casinos to create a new era of casino games that will not only attract millennials and their love of vivid mobile games, but keep them coming back for more. 

Gamblit’s David Chang commented saying, "We don't know when someone is going to want to engage, but we know there's a very short window for their attention, and we want to maximize our chances of success on a bunch of different channels. We know millennials have no moral issues with gambling. They just haven't found products that are designed for them."