THE RISE OF MOBILE GAMBLING FOR GAMBLER ON THE GO

Published on September 1, 2014 in Industry News

Mobile GamblingThe growth of mobile gambling over the past few years has been astounding. With reports estimating that the casino industry will receive a mobile revenue windfall of over $100 billion by 2017, as well as projecting that the global user base of mobile gamblers will top 164 million by 2018 it is not surprising that the number of available mobile casinos is growing exponentially.

Mobile casino gambling is not an overnight success story. The first mobile casino games were launched by Microgaming and Playtech back in 2005 and were a natural extension of online gambling which offered gamblers easy and secure 24/7 access to casino games. Where once this meant computer, and then laptop access, the next evolution was gambling on personal mobile devices.

With 55% of all internet usage in the USA now being registered on such mobile devices as smart phones and the wide variety of tablets (including iOS, Android and Windows versions) the development of high quality gambling apps and mobile optimised websites was the next step in securing the future growth of the industry. 

For those who enjoy the entertainment of good video slot or the thrill of a few hands of blackjack there no better way to indulge in your favourite past time than to play on your cell phone or tablet. 

Jon Bradley from Casinoreef.com.au encapsulated this perfectly when he said, “Mobile casinos allow you to play your favorite games without the need to be at a computer or download any software”. In short it is fast, secure and incredibly private”.

Another ground-breaking achievement is the ability to synchronise account information and gameplay history across multiple devices. Gone are the days of running separate accounts, being able to have them all work together has meant better user engagement, increased security and the ability to for the casinos to manage reward programs and offer bonuses which truly reflect the value and behaviours of the customer. 

A word to the wise, more access does mean more loopholes. We encourage every player to be circumspect in their selection of mobile casino. Stick to those with trusted names in the industry that have proven to be secure and trustworthy.