PLAYTECH WILL SUPPLY NORSK TIPPING WITH GAMING CONTENT AFTER WINNING COVETED CONTRACT

Published on August 4, 2015 in Industry News

PlaytechOne of the world’s largest and most well-known casino software suppliers, Playtech, has won the contract to supply Norway with gaming content.

The national lottery in Norway, known as Norsk Tipping, and Playtech have entered into a contract that will run from 2015 until 2017.

The two year contract was awarded to Videobet Interactive Sweden, a Playtech subsidiary, and will stand alongside two other suppliers who will also be providing new gaming content for Norsk Tipping and it’s many interactive gaming channels. 

The contract will see Playtech adapting existing content and make it suitable for Norwegian players across more than 4300 interactive gaming terminals. Playtech and Norsk Tipping will also work hand-in-hand to develop and adapt its games for the target Norwegian market. 

August will bring the first of Playtech’s offerings to Norwegian gamers with a suite of interactive retail gaming content that will appeal to Norwegian Belago (bingo halls) and Multix (retail) customers. 

Playtech also supplies the unique TruServ platform technology currently being used.

Playtech beat 7 other companies in the competition to land this new contract and both Playtech and Norsk Tipping executives are excited for the future together.

Shimon Akad, chief operating officer at Playtech, said: “We have an excellent relationship with Norsk Tipping and this news only serves to reinforce this. We’re delighted both with the outcome of the procurement process and scoring highest among our competitors."

He added: “The content agreement is in line with our regulated markets strategy and strengthens our market share in Norway alongside our existing software, systems and hardware provision.”

Executive vice president of product and brands at Norsk Tipping, Lene Finstad said: “We are excited to have Playtech as one of our three partners for the delivery of new interactive terminal games. In its tender the company demonstrated a deep understanding and a highly attractive games strategy for the Belago and Multix markets, and we look forward to bringing a wide range of new content to these markets to further develop them in a responsible, yet attractive way.”