Published on January 14, 2014 in Industry News

DoubleDown Casino, known as the net's largest so-called social casino, has partnered with gaming technology developer International Game Technology (IGT) to unveil a new, first-of-its-kind online casino social index, which has revealed that women are accounting for an increasingly large portion of players.

According to this online casino social index, a majority of US players are women between the ages of 45 to 55. The new index tracks user behaviours as they engage in DoubleDown Casino's games, comprised of traditional casino games that are offered via social networks like Facebook.

The online social casino index also found:

  • On average, women played 30% more chips per gaming session.
  • Women were more willing to place a big bet. 
  • Hawaii had the largest number of mobile users - about 20% more than average. 
  • On average, men wagered up to 7.6 million virtual chips per session.
  • On average, women wagered up to 10 million virtual chips per session.
  • Maine gamblers were least likely - 25% less likely, to be exact - to gamble online via a mobile device.
  • The states with the most online gamblers were Wyoming, Washington, Oregon, North Dakota and Nevada.

“As the world's largest virtual casino, we are always seeking to better understand our players and their preference. The social casino index gives the gaming industry a truly detailed look at social casino player preferences for the first time,” explained IGT Interactive Group's Vice President of Global Marketing, John Clelland.

DoubleDown Casino brought some very innovative offerings to the world in 2013. In addition to launching the online casino social index in collaboration with IGT, DoubleDown Casino also launched the world's largest social poker tournament and they also unveiled the first-ever cross-platform video poker tournament.