Online Bingo: New craze or another passing phase?

Published on September 12, 2016 in Industry News

Online bingo crazeWhen most people hear the word “Bingo” they think of a group of elderly people in an old age home shouting out for a number on a card. What they don’t realise is that Bingo is a unique gambling game. What makes Bingo so special is the fact that the social aspect of it is more dominant than the dynamics of the game itself. Bingo is a low risk, soft gambling community activity that serves a social purpose. 

Bingo has been modernized in such a way that the pace has been quickened and the game itself offers more formats. You can now play a variety of Bingo games such as 90-ball Bingo, 80-ball Bingo, 75-ball pattern Bingo, Speed Bingo, chat games, penny Bingo, linked jackpot Bingo, Bingo-slot hybrids, and many more. The game is harder, faster, and played at a higher volume.

The Popularity of Bingo

The game of Bingo has become popular in certain markets; in fact, it’s estimated that $70 billion is spent yearly worldwide in land-based Bingo halls. Other booming Bingo markets are found in the US, the UK, Canada, Australia, and Brazil. 

Bingo suffered a great loss in players over the last 30 years and the number of bingo halls dropped by 75%. The smoking ban enacted in 2007 in UK public places gave the industry quite a knock resulting in the loss of 130 bingo clubs in three years. This could also have encouraged the dramatic rise in popularity of online bingo.

Online Bingo

In 2015 the yearly gross-gaming income for the online Bingo industry from UK customers alone was a whopping £128 million. Currently the UK Gambling Commission licenses 58 separate gambling companies to offer online Bingo. Between these companies they operate over 300 sites serving the UK casino market. The mass of mainstream media outlets that introduced their own bingo sites in recent years through B2B deals with platform operators gave online Bingo sites a bigger market reach.

It’s believed that online Bingo has sparked a needed resurrection for the UK’s Bingo clubs and has also managed to create interest in a younger demographic. A UKGC gambling participation study of 2012 showed that bingo is played by a wider age demographic with 8% of females ages 18-24 playing the game. The highest number of players are still aged 60 and over, but results have shown that men of all ages have started to catch on to the bingo trend too.

It seems that Bingo is finally heading in the right direction. Although younger players are starting to show interest in the game it’s unclear if it will become a permanent favourite or, like many other online casino games, is just a passing phase.