BetVictor New Ads bannerIf you’re a football fan, be on the lookout for BetVictor’s new advertising campaign and you’ll be sure to see some familiar faces.

Former England football team manager and Swedish football player Sven-Göran Eriksson (commonly known by his nickname, Svennis) and BBC football presenter Mark Lawrenson will be showing off their acting skills in two new adverts for online gambling company, BetVictor. The TV spots, titled ‘Inside Track’ and ‘Hot Seat’ launched at the end of November 2014.

The ads also feature ‘Maurice’ played by BetVictor ad regular, Paul Kaye, as the excitable punter. Maurice asks Eriksson and Lawrenson for tips and advice on betting. The commercials are also used to promote an endorsement from Oddschecker, an independent odds comparison website, that BetVictor offered punters the best prices on match odds most often last season.

The ad campaign was created by marketing agency VCCP and focuses on BetVictor’s brand strategy of ‘nothing should get in your way’ when placing a bet.

Julian Douglas, vice chairman at VCCP, said: “This campaign is our most ambitious BetVictor campaign to date. Adding incredibly recognisable figures like Sven and Mark will elevate the reach of our best odds message to a whole new level, positioning BetVictor as the go to bookie for consistent value.”