MOBILE CASINO INDUSTRY TO REACH $62 BILLION BY 2018

Published on February 27, 2014 in Industry News

It's expected that the mobile casino gaming industry will see tremendous growth over the next four years, as a UK research firm, Juniper Research, is now predicting that the mobile gambling market will see a six fold increase, reaching approximately $62 billion by 2018.

In 2013, global mobile casino gaming figures stood at approximately $10 billion. But the growth of mobile gaming, combined with the anticipated legalization of online gambling in the United States - a largely untapped market - is expected to fuel tremendous growth.

The best mobile casinos have reportedly been focusing on growth in areas that target users on Android smartphones, iPhones and tablets. In fact, it's not just mobile casino gaming that's popular, as there are several gambling and betting games among the Apple App Store's top grossing list, including Poker by Zynga, Slotomania and Big Fish Casino.

Notably, Juniper Research also discovered that it appears there will be little growth in terms of lottery-related mobilization. The reason? There has been little activity in this area of the market and that has resulted in virtually no push toward innovation. So while retail lottery tickets remain strong, it's expected there will be little movement toward the mobile sphere for lotteries.