Millennials: The rise of the smartphone and online gambling

Published on October 14, 2016 in Industry News

Millennials and mobile gamblingThe online gambling industry may be responsible for the massive decline in millennial customers at traditional casinos in the U.S. Classic slot machines aren’t as luring as they used to be and this could be very problematic for land-based casinos as these machines make up for over 50% of their gambling income.

“One of the biggest reasons millennials have lost interest in land-based casinos is because they can easily access the world of online gambling by the touch of a button.”

To enjoy slot games at land-based casinos is much more of a hassle than simply playing online as it requires the player to actually drive to a casino in Vegas or Atlantic City. Whereas online gambling gives you access to a large variety of top quality slots, blackjack, roulette, and live casino games. The potential of the millennial market is exceptional and because of this, online casino operators have built their sites and offerings around this younger crowd.

This generation of players has grown up on PlayStation and Xbox games and they are looking for easy access to the best entertainment. In truth, millennials don’t have a very long attention span which is why they thrive on fast-paced entertainment. According to operators this generation of players prefer skill-based games over luck-based games which has driven the online casino market to focus as much on their table games, poker, and live games as they do on their video slots. 

Millennials are quite impatient as they have been living in a world where they can access pretty much anything within a second. Mobile casinos provide them with hassle-free entertainment on the move. The competition is strong for online casinos which is why most game software developers are constantly looking for new and innovative ways to create products that will not only attract millennials but keep their interest.