Published on December 5, 2014 in Industry News

PlayitForward banner2014 saw landmark event in the golden history of Microgaming, the industry-leading software developer, as they established Microgaming PlayItForward. PlayItForward will spearhead Microgaming’s numerous corporate social responsibility (CSR) projects. 

While many companies dabble in CSR initiatives PlayItForward is the corporate brand which will house, and nurture, not only existing initiatives in the areas of sport, education and community charity work but grow the reach of the Microgaming Health & Care Trust (H&C Trust), initially established in 2002.

H&C Trust is funded solely by Microgaming, and to date has received more than £800,000 which has not only procured vital medical equipment but has touched the lives of the people cared for by Noble’s Hospital and more than 50 other charities based in the Isle of Man (where Microgaming is headquartered).

As leaders in the fast-paced technology sector the value of education, and the determination to not allow circumstances to limit potential, saw PlayItForward launch a university bursary program earlier this year. To ensure the program reaches its fullest potential management of the program was entrusted to the Isle of Man’s Department of Education and Children (DEC).

Having covered the needs of the disenfranchised, and the realisation of potential through education it should come as no surprise that PlayItForward is also an active participant in the promoting a healthy lifestyle through their support  of local sports clubs and associations. This support is not limited only to financial aid but also includes event management, PR and marketing services. As Microgaming CEO Roger Raatgever humbly said; “The Isle of Man is our home and we are only too happy to give something back.”

Seeing a powerhouse like Microgaming take the time, and make the effort, to be a positive impact on their local community brought to mind the words of Nelson Mandela who famously reminded us that we shouldn’t judge others by how they treat their highest but rather by how they treat their lowest. If that is our point of reference then Microgaming PlayItForward must receive the highest praise.