Published on December 26, 2014 in Industry News

Windows MobileMicrogaming, premier online and mobile casino software provider, have launched a ground breaking new native mobile casino app for Windows phones. The launch of this industry-first native app places them at the head of mobile casino development.

To date mobile casinos have focused on providing products for Android and Apple users. Users of other mobile operating systems have been left using mobile web apps. A native app will always outperform a web app as it is specifically designed and engineered to work on that device and operating system.

Microgaming’s decision to invest in the Windows mobile platform is a sign that Android and Apple are finally facing a viable challenger in the mobile space. A documented downside of developing a native application is the higher development cost. This development proves that Microgaming believe the Windows mobile software market is now a viable income source.

John Quinn, Head of Microgaming Casino, stated that they have been watching the trends and developments in the mobile space and that recent data has shown "the Windows Phone market share is increasing significantly across many European countries. With this in mind, we believe that Microsoft’s mobile platform is an important one".

The Windows native app is currently exclusive to Jackpotcity Casino and caters solely to users of Windows 8.0 and Windows 8.1. It is important to watch for operating software updates when using a native application as falling behind in your updates could have a detrimental effect on the performance of the app on your device. 

2015 will be a big year for Microgaming and its native Windows app with the addition of several new games and features, preparation for the launch of Windows 10 by Microsoft, and the planned roll out to additional Microgaming operators.