Published on October 13, 2015 LeoVegas Casino

Leo Vegas sponsors Celebrity JuiceIf you’re an avid watcher of the hilarious comedy show, Celebrity Juice, then you may notice a familiar face during the commercial breaks.

News recently broke that well-known online casino, LeoVegas, has become the proud new sponsor of the British primetime ITV2 comedy show.

After the media buying team from The Broadcast House negotiated the deal, the LeoVegas ads started appearing once Celebrity Juice started up again in September. The sponsorship will run for the entire 14-episode season as well as the Christmas Special.

Watch out for Leo the Lion

Following in the footsteps of the flamboyant show host, Keith Lemon, the LeoVegas mascot, Leo will be dressing in outrageous outfits and flaunting them during the commercial breaks. The fun and crazy antics of Leo the Lion all be joined by ads for LeoVegas and their various promotions.

Shenaly Amin, the LeoVegas Casino UK country manager commented on the sponsorship, saying: "Celebrity Juice is a fun and irreverent show, which fits the LeoVegas brand perfectly. Since launching in the UK last year TV has played an important role in our marketing activity and we’re confident that Celebrity Juice will help us introduce the key young adult demographic to the fun and excitement of LeoVegas."

The LeoVegas ads will likely be seen by many new potential customers as the ITV business development director, Jason Spencer, pointed out that the previous season of Celebrity Juice attracted a massive audience of 11.2 million viewers. It was also noted that more than 16% of those viewers were in the target age group of between 16 to 34 years old.

Keep your eyes peeled for Leo the Lion coming to your TV screen!