HOW LAS VEGAS VISITORS REALLY SPEND THEIR TIME AND MONEY

Published on April 27, 2015 in Industry News

Vegas VisitorsThe first thought that comes to mind when picturing Las Vegas is one of slot machines, casino floors filled with bright lights and casino tables. You may be shocked to discover that a very small percentage of visitors to Las Vegas visited Sin City with gambling as their primary goal.

According to a new survey by the Las Vegas Convention and Visitors Authority (CVA), only 12% of visitors in 2014 had gambling on their minds when visiting the gambling capital of America. 

In 2014 Las Vegas had more than 41 million visitors and of those who paid the city a visit around 71% of them placed at least one bet during their stay. That figure has dropped quite a bit since 2010 when the figure was around 80%.

Time and money spent at Vegas

The survey conducted by the Las Vegas Convention and Visitors Authority revealed the spending habits of gamblers during their stay. The gambling budget for the average visitor during 2013 and 2014 was roughly the same at $530. That's increased by nearly 16% since 2010. The average visitor also spent roughly 2.6 hours per day trying to strike it lucky and land a big win. 

Las Vegas visitors are no stranger to spending though. Vegas visitors spent an average of $282 on food and drink in 2014. That's about 10% more than what was spent in 2010. The shopping budget has also increased exponentially since 2010 with the average being approximately $150 in 2014. That number has increased more than 6% since 2013 and more than 22% since 2010. 

Who visits Las Vegas?

Despite gambling options increasing around the world, almost a quarter of visitors said that they still prefer to visit Las Vegas to fulfill their gambling needs. That number has dropped from 35% to 24% since 2010. 

If you're wondering who visits Las Vegas on a regular basis then that has been revealed by the survey too. In 2010 the age of the average Las Vegas visitor was 49 years old. That number has dropped somewhat and the age of the average visitor is now 45 years old. Younger people between the ages of 21 and 29 years old are more frequently visiting Las Vegas too with the number of visitors now at 17%.

To increase the number of 20-something visitors, it seems casinos will have to offer more non-gaming amenities. It's been revealed that casinos generate between 65% and 85% of their revenue from slots and table games, while some Vegas casinos can derive as much as 60% of revenue from non-gaming amenities alone.