Published on January 29, 2016 in Industry News

US casino market revenuesWhile many companies throughout different industries all around the world are wondering what the upcoming year holds for them, the US casino market is thriving!

A recent study released by Technavio, a market research firm, has studied the steady increase and growth of the US market. The study reveals that with moderate growth over the next few years, revenue for the US casino market could easily reach $93 billion by 2020.

The lead market analyst for media and entertainment at Technavio, Faizan Akthar, commented: “The tourism industry in the country has recovered since the end of the economic recession, growing at a Compound Annual Growth Rate (CAGR) of over 7% until 2015.” 

The collaboration with luxury hotels, the placement of slot machines in public areas such as restaurants, and an overall increase in marketing has boosted the expansion of customers in the USA.

“The US is one of the few countries that allow advertisements for casinos, thus encouraging local level marketing by casinos. This strategy has increased the number of tourists interested in gambling in the country,” Akthar pointed out.

Online gambling has yet to be made legal in almost all of the states throughout the USA, but even only being legal in Nevada, New Jersey, and Delaware has already contributed much to the industry. 

“This [virtual online casino] segment grew by almost 212% in terms of revenue in 2015, indicating a trend that is set to make online gambling the future of the casino market in the USA,” Akthar said. “Virtual online casinos provide more protection to user transactions than real casinos offer because they offer access after multiple verification procedures.”