Published on October 27, 2015 Betsafe Casino

Betsafe and Manchester City team upLeading online gaming company, Betsafe, has teamed up with one of the most popular football clubs in the world, Manchester City. The partnership will make Betsafe the official betting partner across the core regions for both of Manchester United’s Men’s and Women’s teams.

By teaming up with Manchester City, Betsafe will secure their position in the United Kingdom. An already well established company, Betsafe provides live betting, odds, online casino games, as well as poker. Mainly established in Scandinavian countries, Betsafe’s aim is to expand even more than ever before into the rest of the world. This fact is what makes the agreement with Manchester City so important for the company and their hopes of expansion.

Martina Brynielsson, the Global Brand Manager for Betsafe, commented on the partnership saying, "This is our first sizeable foray into partnerships in the UK and we're over the blue moon to be working with Manchester City FC - we couldn’t start with a better partner. Manchester City is a powerhouse around the world, a leader in its industry and perfectly embodies our brand’s 'in it to win it' mentality. With one of the largest fan bases and average attendances in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering.”

Included in the partnership will be in-stadia initiatives such as branded betting kiosks, fan activations, exclusive behind the scenes footage and more. The agreement will also allow Betsafe to offer fans of both brands an exclusive range of promotions.

"Manchester City FC are delighted to welcome Betsafe to the team as an official betting partner.  Betsafe is one of the most innovative gaming companies in the industry and our shared commitment to ensuring fans have an exciting match day experience makes them an ideal partner for the Club,” said Omar Berrada, Commercial Director of City Football Marketing.

“We look forward to working with Betsafe to provide fans with even more unforgettable football experiences with both our Men’s and Women’s teams.”