ARISTOCRAT’S FACEBOOK APP HEART OF VEGAS SEES MORE THAN 500K INSTALLS

Published on August 9, 2013 in Industry News

The Aristocrat online casino company recently released Heart of Vegas, a Facebook app that's gaining popularity at a rapid clip, with more than half a million installations worldwide within just a few weeks of its initial release.

Notably, this is Aristocrat's first release since it acquired Product Madness, a casino game and products company in late 2012. With the tremendous popularity of Heart of Vegas, which is its first Facebook app release, Aristocrat has indicated that it plans to release additional apps in the coming months.

Heart of Vegas features free versions of several popular Aristocrat slots games. What's more, players can play for rewards like customised promotions.

“Social gaming is an important pillar in Aristocrat's online strategy, so it's very exciting to see our first game with the Product Madness team achieve such success,” explained Craig Billings, the Managing Director of Strategy and Business Development for Aristocrat.

Slots are among the most popular online casino games, which makes it likely that we'll see additional slots games from Aristocrat in the coming months.

Aristocrat serves more than 90 nations globally, offering up a wide variety of electronic gaming machines, casino management software and online casino games.