NetEnt goes live in Romania

Published on October 4, 2016 in Industry News

NetEnt games now live in RomaniaIt’s official. NetEnts integration process was successfully completed and the Swedish developer and distributor of online casino games can now go live in Romania. The major operators who have recently attained licenses through the country’s gambling authority can now successfully provide their players with the industry giant’s award-winning titles. 

The Chief of European Market Operations and Managing Director of NetEnt said that they are pleased to finally have launched their content with operators in the Romanian iGaming market as it is part of their global growth strategy.
 

Industry leaders
 

“NetEnt was one of the first industry suppliers to be granted
a full license to provide their products to Romanian
gambling customers back in May.”

A number of local regulators have adopted flexible online gambling frameworks to open markets for international operators and content providers over the last couple of years. This is all thanks to the nudge from the European Commission as well as the growing demand for a more diverse offering.

Romania is one of the most recent countries who implemented a new gambling law to allow foreign companies into their local market. Many big industry names have jumped at the opportunity to gain a full license in the country. A large variety of these gaming software developers have already entered Romania’s regulated iGaming market such as NYX Gaming Group, SBTech, PokerStars, 888 Holdings, Evolution Gaming, and Yggdrasil to name a few.
 

Growth strategies

All of these companies, as well as many others who have entered the country, are looking to extend their reach across a variety of regulated jurisdictions and consider it to be an important part of their growth strategies. The online gambling space is an extremely competitive environment which makes introducing their offering to a wider audience an instrumental tool to help secure their continuous growth.

NetEnt also released their NetEnt Live Mobile platform earlier this month. The platform serves as an innovative mobile live casino that offers players the thrill of experiencing live casino on their mobile devices. NetEnt is considered as one of the most innovative leaders of the industry and continue to constantly surprise with their high-quality games and products.