Liverpool FC and BetVictor CasinoThe casino operator, BetVictor has made headlines and this time it’s thanks to a partnership with the Liverpool football club. The football club welcomed the casino to the family and announced that BetVictor will be their training kit sponsor as well as their official betting partner.

The partnership is said to be a three-year deal and it has been confirmed that the BetVictor logo will now appear on all the training and coaching kits. BetVictor will also be provided with pitch side branding and digital advertising on Liverpool’s respected Anfield pitch.

A strong partnership

The Chief Executive of BetVictor, Andreas Meinrad, has said that they are over the moon with the new agreement as they will have a chance to engage with such an “incredible fan base”. 

“Being in partnership with one of the most highly recognised clubs in the sports world could bring in a whole new player base to BetVictor Casino.”

Liverpool has suffered a major blow after finishing eighth in the EPL and this new partnership could be just what they need to reconnect with their fan base. It will be interesting to see how much of an effect the name of the betting operator will have on fans during the upcoming season. BetVictor’s name will certainly increase the visibility of the Liverpool brand thanks to their major influence as the betting operator has expanded to operate in 160 countries online since it was established in 1946.

Reconnecting with the fans

Chief Commercial Officer of Liverpool FC, Billy Hogan, said that the club is delighted in welcoming BetVictor as a principal partner of the Liverpool FC family. Hogan also said that they look forward to the unique content the sponsorship will enable them to offer to their fans all over the world.

The improvement of content is definitely one of the key new benefits for Liverpool as it will increase a vital area of fan engagement. This is based on similar results other EPL clubs experienced after partnering with a sports betting operator.

The future looks bright for both Liverpool FC and BetVictor Casino thanks to this new partnership.